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  1. Country Investment Decision EC2-103-M

    Country Investment Decision is an interactive exercise in which students adopt the role of an International Fund Advisor. Students must study the data available about different countries in order to prioritize the investment options and make a final investment proposal.

    The exercise is designed so that different data sets of real countries are firstly considered individually before all the data together is taken into account to make a final proposal. The topics covered are economic indicator data, institutional data, and finally social and political risk data. At each decision stage, the student must justify their choices. A professor’s page displays graphically the evolution of decisions.

    * This material will have personalized links for each student and the professor will have the ability to see individual and aggregate responses before and during the class session.

    Academic Area:
    Economic Environment
  2. Ontier: A global law firm with a local spirit DE1-211-I

    This case describes the internationalization strategy of the law firm Ontier. Its international value proposition lies in offering its clients the best local legal knowledge as well as a uniform, quality service in all the countries where it has a presence. This value proposition is different than that offered by Spanish law firms, which typically use a network of alliances with local firms to offer their clients the best local legal knowledge. However, the quality of their services is not always uniform in all countries. This case study describes how using a joint venture entry mode helped the company achieve its value proposition and how implementing this strategy required changes in management systems and the company’s structure.

    This case study was designed to promote discussion about the advantages and disadvantages of the different entry modes within an “international strategy” or “corporate strategy” module where other related cases are also discussed. However, it can also be used alone in strategy programs where just one session is dedicated to international strategy since it promotes discussion about important strategy issues such as (a) creating a competitive global advantage, (b) choosing a country to enter, (c) choosing an entry mode or (d) implementing international strategy.

    Academic Area:
    Strategy | Others
  3. Ontier: Un despacho global con alma local DE1-211

    This case describes the internationalization strategy of the law firm Ontier. Its international value proposition lies in offering its clients the best local legal knowledge as well as a uniform, quality service in all the countries where it has a presence. This value proposition is different than that offered by Spanish law firms, which typically use a network of alliances with local firms to offer their clients the best local legal knowledge. However, the quality of their services is not always uniform in all countries. This case study describes how using a joint venture entry mode helped the company achieve its value proposition and how implementing this strategy required changes in management systems and the company’s structure.

    This case study was designed to promote discussion about the advantages and disadvantages of the different entry modes within an “international strategy” or “corporate strategy” module where other related cases are also discussed. However, it can also be used alone in strategy programs where just one session is dedicated to international strategy since it promotes discussion about important strategy issues such as (a) creating a competitive global advantage, (b) choosing a country to enter, (c) choosing an entry mode or (d) implementing international strategy.

    Academic Area:
    Strategy | Others
  4. HUAWEI España: Everybody Can Be A Dancer CM1-005

    This case study discusses Huawei's history and development in Spain. It analyses the telecom operator's origins and culture and the way it entered the Spanish market by focusing on bringing corporate communications in-line with the company's business strategy in order to create awareness, change the firm's image and construct a corporate reputation for its different interest groups. The case study also explains how Huawei's communications department developed as the business grew and illustrates how it overcame the west's prejudices about Asian companies.

    Academic Area:
    Strategy | Marketing | Others
  5. HUAWEI Spain: Everybody Can Be A Dancer CM1-005-I

    This case study discusses Huawei's history and development in Spain. It analyses the telecom operator's origins and culture and the way it entered the Spanish market by focusing on bringing corporate communications in-line with the company's business strategy in order to create awareness, change the firm's image and construct a corporate reputation for its different interest groups. The case study also explains how Huawei's communications department developed as the business grew and illustrates how it overcame the west's prejudices about Asian companies.

    Academic Area:
    Strategy | Marketing | Others
  6. POLÍTICA FISCAL Y MONETARIA Y MOVILIDAD DE CAPITALES … EC2-117

    Analyzes the relationship between the commodity and financial asset markets, going deep into the effect of monetary and fiscal policies separately, as well as the consequences of their simultaneous application. The second section goes into the interest rates between countries and the system of foreign exchange, whether fixed or flexible. It ends with an explanation of the risk premium of several countries.

    This technical note substitutes the previous ones EC2-008 "Los Mercados de Bienes y Activos: Las Políticas Fiscal y Monetaria" and EC2-009 "Las Políticas Fiscal y Monetaria en Economías Abiertas con Movimientos de Capitales" that are no longer available.

    Academic Area:
    Economic Environment
  7. BALANZA DE PAGOS, MERCADO DE DIVISAS Y COMPETITIVIDA … EC2-115

    This note details several details surrounding the foreign sector of the economy. It analyzes trade and current accounts, forex markets, trade policy, competitiveness and several theories about international trade. It also explains the reasons why countries trade, instruments of trade policy and what does being competitive mean.

    This technical note substitutes the previous ones EC2-004 "El Equilibrio de la Balanza de Pagos y su Significado Económico" and EC2-005 "El Mercado de Divisas y el Tipo de Cambio" that are no longer available.

    Academic Area:
    Economic Environment
  8. PARO, INFLACIÓN, DÉFICITS, COMPETITIVIDAD Y LARGO PL … EC2-119

    Explains the issues of the economic environment: unemployment, inflation, economic cycle, public and trade deficits and competitiveness. Also goes into some ideas about global financial crises, models used to exit them and some implications of the "new economy".

    This technical note substitutes the previous one EC2-011 "Inflación, Paro, Competitividad y el Largo Plazo" that is no longer available.

    Academic Area:
    Economic Environment
  9. DIRIGIENDO EMPRESAS EN ENTORNO GLOBALES. INTRODUCCIÓ … EC2-113

    This technical note is introductory to a course on the economic environment of businesses. It provides an overview of the main problems of the economic environment, some explanatory ideas and models and a first glance at the main macroeconomic issues: growth and the cycle, unemployment, inflation, public deficit and structural deficit. Some ideas on government intervention in the economy and the global economic environment are also presented.

    In the second part, the characteristics of the main models that are used in the analysis of the economic environment of businesses are presented and the main indicators of economic output are defined: income, expenditure, prices and population. We will start from the circular flow of income model, the version that distinguishes the goods market from the factory one as well as the macroeconomic adaptation that identifies the moment of expenditure, output and income. After defining the main variables, the various models that are usually used are briefly reviewed. Some concepts on the analysis of the datasets are provided before. At the end, a number of important clarifications are explained to avoid different economic concepts from being misunderstood.

    On the last pages, an overview of building the aggregate supply and aggregate demand model is provided. We will use it as the basis for understanding how the economy works as a whole.

    This technical note substitutes the previous ones EC2-001 "Entorno Económico: Dirigiendo Empresas en la Economía Global" and EC2-002 "Indicadores Económicos y Análisis de Coyuntura" that are no longer available.

    Academic Area:
    Economic Environment
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