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  1. Role Play - Derecho de la Competencia. Anexo 7. Inst … (Rol 7) AJ-DM-008

    Role play designed especially for early students of law or business administration. Useful to get a first-hand experience of the pressures directors face with competitive threats and also to tempt them with quick solutions using anti-competitive strategies, that tend to be relatively camouflaged. Each role explains the interaction of that team according to their role. This role has the instructions for Colgata, but also an analysis of who is who to help conduct the two meetings of the activity.


    The key dilemma is centered on the arrival of a Chinese competitor that is combined with the decline of the European sector and what should the brands do to remain competitive in the market

    Academic Area:
    Strategy | Others
  2. Role Play - Derecho de la Competencia. Anexo 5. Inst … (Rol 5) AJ-DM-006

    Role play designed especially for early students of law or business administration. Useful to get a first-hand experience of the pressures directors face with competitive threats and also to tempt them with quick solutions using anti-competitive strategies, that tend to be relatively camouflaged. Each role explains the interaction of that team according to their role. This role has the instructions for Henkal, but also an analysis of who is who to help conduct the two meetings of the activity.


    The key dilemma is centered on the arrival of a Chinese competitor that is combined with the decline of the European sector and what should the brands do to remain competitive in the market

    Academic Area:
    Strategy | Others
  3. Role Play - Derecho de la Competencia. Anexo 3. Inst … (Rol 3) AJ-DM-004

    Role play designed especially for early students of law or business administration. Useful to get a first-hand experience of the pressures directors face with competitive threats and also to tempt them with quick solutions using anti-competitive strategies, that tend to be relatively camouflaged. Each role explains the interaction of that team according to their role. This role has the instructions for the PAIG group, but also an analysis of who is who to help conduct the two meetings of the activity.

    The key dilemma is centered on the arrival of a Chinese competitor that is combined with the decline of the European sector and what should the brands do to remain competitive in the market

    Academic Area:
    Strategy | Others
  4. Role Play - Derecho de la Competencia. Anexo 1. Inst … (Rol 1) AJ-DM-002

    Role play designed especially for early students of law or business administration. Useful to get a first-hand experience of the pressures directors face with competitive threats and also to tempt them with quick solutions using anti-competitive strategies, that tend to be relatively camouflaged. Each role explains the interaction of that team according to their role. This role has the instructions for the STAMP association, but also an analysis of who is who to help conduct the two meetings of the activity.


    The key dilemma is centered on the arrival of a Chinese competitor that is combined with the decline of the European sector and what should the brands do to remain competitive in the market.

    Academic Area:
    Strategy | Others
  5. Role Play - Derecho de la Competencia. Anexo 6. Inst … (Rol 6) AJ-DM-007

    Role play designed especially for early students of law or business administration. Useful to get a first-hand experience of the pressures directors face with competitive threats and also to tempt them with quick solutions using anti-competitive strategies, that tend to be relatively camouflaged. Each role explains the interaction of that team according to their role. This role has the instructions for COLOMAR, but also an analysis of who is who to help conduct the two meetings of the activity.


    The key dilemma is centered on the arrival of a Chinese competitor that is combined with the decline of the European sector and what should the brands do to remain competitive in the market

    Academic Area:
    Strategy | Others
  6. MB&F, la gestión de la creatividad DE1-219

    The case describes the foundation and development of Maximilian Busser and Friends (MB&F) a company that was established in Geneva with limited resources and was dedicated to manufacturing Horological Machines from its inception. One of the principal aims of the company was to produce the high-end watches that would be masterpieces, with limited edition.

    MB&F is an example that illustrates how relevant it is to define a clear vision and idea of the product and the market and how to enter a closed and complex industry with limited resources. However, taking this creative approach in a traditional market was full of challenges.

    Despite of these problems and challenges the company achieved a position as a player in the market. The case describes different reasons for that success, highlighting manufacturing, supply and distribution. Especially, the case remarks how the creativity approach best describes MB&F.

    The case introduces a fundamental question for the company, particularly: if this success is sustainable or if MB&F represents a trendy product that will soon fade away.

    Academic Area:
    Strategy | Entrepreneurship
  7. MB&F, The management of creativity DE1-219-I

    The case describes the foundation and development of Maximilian Busser and Friends (MB&F) a company that was established in Geneva with limited resources and was dedicated to manufacturing Horological Machines from its inception. One of the principal aims of the company was to produce the high-end watches that would be masterpieces, with limited edition.

    MB&F is an example that illustrates how relevant it is to define a clear vision and idea of the product and the market and how to enter a closed and complex industry with limited resources. However, taking this creative approach in a traditional market was full of challenges.

    Despite of these problems and challenges the company achieved a position as a player in the market. The case describes different reasons for that success, highlighting manufacturing, supply and distribution. Especially, the case remarks how the creativity approach best describes MB&F.

    The case introduces a fundamental question for the company, particularly: if this success is sustainable or if MB&F represents a trendy product that will soon fade away.

    Academic Area:
    Strategy | Entrepreneurship
  8. The British connection:A ransom negotiation NG1-141-I

    What is the best approach to negotiating the release of a person who has been kidnapped for ransom?

    This case details the step-by-step process used by LondonX, a large British insurance company, to help families of individuals who have been taken hostage negotiate their safe release with their captors. It examines negotiation techniques used by both sides and can be used to analyze various issues including negotiation techniques, alignment of interests between the insurer and the family, advice to victims and families, and ethical issues in high-stakes negotiations.

    Academic Area:
    Others | Negotiation
  9. Country Investment Decision EC2-103-M

    Country Investment Decision is an interactive exercise in which students adopt the role of an International Fund Advisor. Students must study the data available about different countries in order to prioritize the investment options and make a final investment proposal.

    The exercise is designed so that different data sets of real countries are firstly considered individually before all the data together is taken into account to make a final proposal. The topics covered are economic indicator data, institutional data, and finally social and political risk data. At each decision stage, the student must justify their choices. A professor’s page displays graphically the evolution of decisions.

    * This material will have personalized links for each student and the professor will have the ability to see individual and aggregate responses before and during the class session.

    Academic Area:
    Economic Environment
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