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  1. Donostia-San Sebastían: Una ciudad en busca del tale … GE1-142

    The case describes the story of a city, Donostia-San Sebastián, which has the political and institutional goal to become a city of innovation and entrepreneurship. To achieve this, there are different dilemmas related to the size of the city, the shortage of talent in certain specialties, cannibalization of talent, internationally competitive salaries and the effects of the brain drain. In this case study, we meet a local public institution, Fomento San Sebastián (FSS), which acts as the instrument of the city to promote an intelligent, sustainable and inclusive local economic development. FSS plays a fundamental role within the local ecosystem of innovation and takes the lead to endow talent with human capital in the city.

    Through the context of the city of Donostia-San Sebastián and the different programs and decisions taken by FSS, the student will be able to understand the innovation ecosystem and to analyze how talent and human capital develops in a city.

    This case is useful for a wide audience:

    1. Students of universities, MBA or MIR interested in innovation in cities.
    2. University students of science, technology, engineering and mathematics interested in the topic.
    3. Students participating in courses such as Urban Innovation, Public Policy, Sustainable Cities, Human Resources, Innovation and Entrepreneurship. 
    4. It is suitable for "In Company" courses for employees of highly innovative companies and employees of public agencies whose work is related to innovation or research.

    Academic Area:
    Entrepreneurship | Others | Innovation
  2. Ontruck SI1-157-I

    Ontruck is one of the most successful young start-ups in Spain, with markets already working in Madrid, Barcelona, Valencia and London.

    The case describes the business model of Ontruck, analyzes the market and the competition and highlights the process of evaluation of some different options and the main challenges for the next round of growth.

    Academic Area:
    Digital Technologies & Data Science | Others
  3. Innovation at play: Gold certificate financing by Am … DF1-226-I

    Mariam Fatima has recently joined Amana Bank as a member of the New Product Initiatives Division. Seeing the need for a Shariah-compliant pawn service (Qard Hasan) in Sri Lanka, Fatima presents this product gap to her team. During two years, she and her team develop a pawn service that complies with Islamic banking principles - finally offering lower-middle-class individuals the opportunity to borrow money more securely.

    Academic Area:
    Finance | Innovation
  4. Innovación disruptiva en BBVA SI1-147-M

    What happens when a multinational from another sector launches an innovative service which competes directly with your offerings? This material explains how BBVA reacted to the disruption of its micro-payment business caused by the entrance of large multinationals from outside the banking industry.

    The rapid acceptance of technologies by consumers offers an opportunity to meet a growing demand for new services. Many companies attracted by these business opportunities are placing greater importance on innovation pushing it to the forefront of their structure.

    Most commonly it is companies within the same sector that compete amongst one another to launch new services however sometimes the disruptive came from another sector which launches an innovative service which competes directly with your offerings. 

    This case has been designed for use in undergraduate, graduate (MBA programs and Masters in Management programs), Executive MBA, and executive education programs, and in courses such as Information Systems and Technology, Technology and Information Management, Digital Transformation, and Digital Innovation.

    Academic Area:
    Digital Technologies & Data Science | Innovation
  5. La Sonrisa Máxima AJ-EF-020

    Secunda is Prima’s employee and a dentist in one of Prima’s dental clinics. Secunda and Prima are going to open a new clinic together in Spain under a new Sociedad Anónima. They have mistakenly made investments on account of the new company. Leasing over equipment has been entered into with a third party, for equipment to be used in the clinic.

    The students are asked to regularise this de facto situation with a long-term solution. Furthermore, the relationship of both parties as partners must be regulated, and in particular, Secunda’s dual role as a dentist and director.

    Academic Area:
    Finance | Entrepreneurship | Others | Innovation | Law
  6. Inditex y el rol emergente de los sindicatos en la g … DE1-221

    This case digs into the social sustainability model followed by Inditex, its relationship with unions and the agreements it has signed. It also goes through historical facts around this relationship. The case closes with the challenges of the future, especially regarding the company's public figure which is affected by periodic attacks about the working conditions within emerging economies.

    Academic Area:
    Strategy
  7. Inditex and the Emerging Role of Trade Unions in Glo … DE1-221-I

    This case digs into the social sustainability model followed by Inditex, its relationship with unions and the agreements it has signed. It also goes through historical facts around this relationship. The case closes with the challenges of the future, especially regarding the company's public figure which is affected by periodic attacks about the working conditions within emerging economies.

    Academic Area:
    Strategy
  8. The internationalization conundrum of S&H DE1-222-I

    Joe and Alex, father and son and president and CEO of a family-owned business called Steel & Heavy (S&H) had to make a key strategic decision. They needed to set up a new manufacturing subsidiary near an efficient port and narrowed their choices down to a port in Spain or one in China. Joe was in favor of China (Shanghai) because of its size, growth and access to the Asian markets. The Shanghai port was also very large and efficient and labor costs were cheaper than in Europe. But, it was quite far from the headquarters. Alex preferred Spain because of the smaller geographical and cultural distances from the headquarters in Italy, the large metal production cluster already present there and the low cost of coordinating with Italy. Plus, the port in Gijón is the sixth largest in Spain and one of the most modern in terms of infrastructure. However, it was still small compared to the port in Shanghai and the final markets were still far from Gijón. Although Joe owned the majority of S&H’s shares, he did not want to impose a decision on his son and family. When pondering the decision, Joe decided to call T+P, S&H’s partner. T+P’s CEO knew that they would also need to create their own new subsidiary because the international venture was a joint decision. The case wraps up with Alex and Joe calling the CEO to tell him their arguments but does not reveal what the final decision was.

    Academic Area:
    Strategy
  9. Arrogant Brewing DE1-220-I-M

    Arrogant Brewing: Strategy in the Craft Beer Market puts students in the shoes of founding partner of a San Diego-based craft brewery as they make their entrance into the craft beer market. Using a modern multimedia layout including interactive activities and a realistic storyline acted out on screen, learners will have to make crucial strategic decisions that will have a direct effect on the company’s success and will receive immediate feedback on the decisions they’ve made.

    This case is separated into 3 parts, each one consisting of Watch, Learn, Do, and Decide sub-sections. The multimedia’s format makes for a clear and engaging learning experience. Arrogant Brewing, an up-and-coming craft brewery, wants to break into the craft beer market, but must tackle a number of obstacles along the way. Each part begins with a video centered around the student, making him/her the protagonist. Students must listen to the current situation the company finds itself in. After watching the video, students will learn the academic theories relevant to the situation, practice their understanding with interactivie activities (drag and drop exercises, matching, etc.), and finally, make a decisión about the company’s next move. With each decision made, feedback is given in video format.

    A practical, modern, and visually stunning case, Arrogant Brewing has already proved to be an effective and popular resource used in classes at IE.

    Academic Area:
    Strategy
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