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  1. Gráfico interactivo del modelo de oferta y demanda EC2-027-M

    The purpose of this interactive material is to enable students to learn and comprehend the cause-effect relationship in the full aggregate demand and supply (AD/AS) model and to observe the adjustment of the economy in the short and the long term. The program assumes that students are already familiar with the underlying concepts of the graphic representation of the AD/AS model.

    The tool also includes a number of simple case studies that illustrate the capacity and limits of the model and explain certain real economic situations.

    Academic Area:
    Economic Environment & Public Affairs
  2. Interactive graph of the aggregate supply and demand … EC2-027-I-M

    The purpose of this interactive material is to enable students to learn and comprehend the cause-effect relationship in the full aggregate demand and supply (AD/AS) model and to observe the adjustment of the economy in the short and the long term. The program assumes that students are already familiar with the underlying concepts of the graphic representation of the AD/AS model.

    The tool also includes a number of simple case studies that illustrate the capacity and limits of the model and explain certain real economic situations.

    Academic Area:
    Economic Environment & Public Affairs
  3. Teens and Toys CG1-004

    The arrival of Monika Zarra to the board of the toys chain Teens and Toys has opened the possibility of a new sales channel: Internet sales. This case goes through some of the pros and cons that a company might face with this new channel and what to take into account before facing the change.

    Academic Area:
    Cost Accounting & Management Control
  4. El fondo de maniobra CG2-119-M

    Multimedia technical note that analyses the concepts of working capital, the operating fund requirements, and the method to calculate and interpret them. The objective is to show the importance of current assets as consumers of financial resources and why managers should know how to manage them appropriately.

    The material includes explanations with audios and animation that enable students to understand the basic concepts. There are also small examples, self-correcting exercises, and additional explanations that enable students to reinforce their acquired knowledge. There is also a small case study and a final exercise based on Excel templates that provide automatic feedback.

    Academic Area:
    Cost Accounting & Management Control
  5. Equinocio Center: Cibersanwich CG1-056

    The case features a restaurant chef who decides to take on entrepreneurship with his wife and opens a restaurant at the Equinocio de Majadahonda Mall. It was a restaurant focused on sandwiches but also offered internet connection through a couple of computers.


    The case details the associated costs. All the information was sent to a company, who was in charge of delivering accounting statements for small companies, so they could have an accounting valuation of the last year.

    Academic Area:
    Cost Accounting & Management Control
  6. Análisis fundamental y análisis técnico (Version Corta) DF2-227

    This technical note explains in depth the technical analysis and fundamental analysis, its components and phases, the sources of information, the areas of action, the objectives of these analyzes and the differences between them.

    It describes in detail on the one hand the financial analysis and the valuation of companies as an important part of fundamental analysis, and, on the other hand, explains what and what for is the technical analysis, its most common terms and theories, and finally, comparison between fundamental analysis and technical analysis.

    Academic Area:
    Financial Accounting | Finance
  7. Caso ABC en la Clínica de la Luz CG1-046

    The case starts by explaining how the controller of Clínica de la Luz designed and established a cost system. It then allows the learner to calculate the cost of several activities of the clinic, as well as estimate the cost at which they should negotiate a contract with the insurance company Sunchal.

    Academic Area:
    Cost Accounting & Management Control
  8. Costes: Conceptos fundamentales CG2-040

    This technical note delves into the main aspects of costs and the different criteria to classify them.

    Academic Area:
    Cost Accounting & Management Control
  9. La cadena de Valor de2-113

    This technical note explores the different models for capturing and explaining the flow of operations in a value chain: the McKinsey model, Michael Porter’s value chain, the value system and the services sector value chain. It presents the argument of how a value chain tool helps to perform an essential, systematic and rigorous analysis of a company’s activities to better understand the costs and potential sources of differentiation. Such analysis can help a company better understand how to enhance its competitive advantage.
    This would be useful in a class devoted to operations, supply chain management or strategy.

    Academic Area:
    Strategy
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