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  1. Interactive graph of aggregate demand EC2-025-I-M

    This interactive tutorial allows students to see the effect of changes in the economic variables that form part of aggregate demand. The purpose is to enable students to learn and comprehend the cause-effect relationship in the short term between the relevant economic variables. There are a number of interactive exercises that help students to understand how the aggregate demand curve works and answers can be checked against the graph.

    Academic Area:
    Economic Environment & Public Affairs
  2. Gráfico interactivo de la demanda agregada EC2-025-M

    This interactive tutorial allows students to see the effect of changes in the economic variables that form part of aggregate demand. The purpose is to enable students to learn and comprehend the cause-effect relationship in the short term between the relevant economic variables. There are a number of interactive exercises that help students to understand how the aggregate demand curve works and answers can be checked against the graph.

    Academic Area:
    Economic Environment & Public Affairs
  3. El Club Milano Preferente SI1-118

    The case discusses how the introduction of the corporate CRM of Grupo Cortefiel affected their Milano chain and the way they faced their business. When implementation came, the brand also had to review topics around their growth model. The questions considered aspects like the franchise model, the store development model itself, and mainly a loyalty program based on the available client information. One of the challenges resulting from the change was how to maximize the use of technology, but also the need to find qualified personnel for its management.

    Academic Area:
    Digital Technologies & Data Science
  4. Estado de flujos de tesorería CG2-035-M

    This multimedia tutorial deals with cash flow statements and the methods for calculating cash flow: direct and indirect. It includes explanations and examples that help students to understand basic concepts, and a self-assessment test to reinforce their knowledge of the theory.

    There are also three case studies with Excel templates that offer immediate feedback to students, guiding them towards the solutions.

    Academic Area:
    Cost Accounting & Management Control
  5. Balanza de Pagos EC2-019-M

    In this interactive tutorial students will learn how to draft a balance of payments and see how it works. This is structured in three dynamics with very different objectives. The first two focus on an orderly or systematic drafting of a balance of payments defining its structure and assigning a place to each item and the corresponding items to each sub-balance. There are also exercises with some simple questions to test the students’ understanding of the measurement and interpretation of a balance of payments and some practical applications of using a balance of payments as an instrument for economic analysis.

    Academic Area:
    Economic Environment & Public Affairs
  6. Balance of payments EC2-019-I-M

    In this interactive tutorial students will learn how to draft a balance of payments and see how it works. This is structured in three dynamics with very different objectives. The first two focus on an orderly or systematic drafting of a balance of payments defining its structure and assigning a place to each item and the corresponding items to each sub-balance. There are also exercises with some simple questions to test the students’ understanding of the measurement and interpretation of a balance of payments and some practical applications of using a balance of payments as an instrument for economic analysis.

    Academic Area:
    Economic Environment & Public Affairs
  7. Cocacola.es SI1-120

    This case accounts for the initiative of the gamified page cocacola.es, and the success of the platform. Further developments appeared thanks to it, such as the interactive community and a new marketing model for Coca-Cola. With the third edition of the portal, the model was not just validated, but it entered a new plan of promotions for the brand that started online but spread its influence to the offline world.

    Academic Area:
    Digital Technologies & Data Science
  8. Cocacola.es SI1-120-I

    This case accounts for the initiative of the gamified page cocacola.es, and the success of the platform. Further developments appeared thanks to it, such as the interactive community and a new marketing model for Coca-Cola. With the third edition of the portal, the model was not just validated, but it entered a new plan of promotions for the brand that started online but spread its influence to the offline world.

    Academic Area:
    Digital Technologies & Data Science
  9. Proceso JIT DO1-014-M

    Interacitve case Study comprised of a dynamic comparison of the pull-push processes and a virtual guide of the Ford plant in Almussafes (Valencia).

    Academic Area:
    Operations & Supply Chain Management | Digital Technologies & Data Science | Innovation
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