Areas

Set Ascending Direction
View as
Grid
List
Showing 163 - 171 of 189 result(s)
  1. Sky wars: The Airbus-Boeing controversy EC1-104-I

    This case is about the “war” between Boeing Co. and Airbus S.A.S., the most important aircraft manufacturers in the global market. They are accusing one another of receiving illegal financial support and have lodged a complaint with the WTO. 

    Students are given background information about each company, the aerospace industry in general and the dispute itself. They are also provided with a summary of the facts of the case where each company’s complaint is broken down. Lastly, they are given a text explaining the GATT/WTO prohibition on subsidies. Using all of this information, students must put themselves in the shoes of the WTO tribunal and make a decision about the case.

    Academic Area:
    Economic Environment & Public Affairs
  2. MECCA-COLA: MENSAJE EN UNA BOTELLA GE1-111

    Mathlouthi had been for a long time very unsatisfied by the American policy in the Middle East. This disappointment soon turned into a boycott on products perceived by consumers as a symbol of American hegemony. With the possibility of war in Iraq, the boycott intensified and became a global phenomenon during the year 2002. The affected companies were, for example, Burger King, McDonald's, Starbucks, Pepsi and Coke.

    Trying to involve his family in this campaign, Mathlouthi encouraged his son, consumer of Coca-Cola, to stop drinking it: "Agree-said the child, but you have to offer me another alternative drink". Solving this puzzle became a personal challenge to Mathlouthi and began to look for a solution.

    Academic Area:
    Strategy | Entrepreneurship | Marketing & Communications | Innovation
  3. Economic policy simulator EC1-022-I-M

    Beginning with the details of an unnamed country this interactive exercise lets students combine various economic policies to analyze their future impact (in the following two years) on the main macroeconomic indicators. The results and feedback given to students are expressed numerically and graphically.

    Students also have access to the results of the combination of policies used throughout the exercise so that they can be compared. Said results can be printed for subsequent discussion.

    Academic Area:
    Economic Environment & Public Affairs
  4. Ingredientes básicos de la negociación NG2-101

    This technical note introduces some basic skills of a good negotiator, the development of the negotiation process, the result and it’s fulfillment.

    Academic Area:
    Others | Negotiation
  5. WORKCENTER GE1-102

    This case analyzes the trajectory of Workcenter SGD, a Spanish company that offers digital reprography services, from the time of its founding in 1998 up to the beginning of 2005. By that time, the company had surpassed the first growth phase and was confronting important issues concerning its medium and long-term future.

    Academic Area:
    Strategy | Entrepreneurship | Marketing & Communications | Innovation
  6. WORKCENTER GE1-102-I

    This case analyzes the trajectory of Workcenter SGD, a Spanish company that offers digital reprography services, from the time of its founding in 1998 up to the beginning of 2005. By that time, the company had surpassed the first growth phase and was confronting important issues concerning its medium and long-term future.

    Academic Area:
    Strategy | Entrepreneurship | Marketing & Communications | Innovation
  7. La cumbre de Lisboa, 2000: Un exceso de optimismo EC1-102

    Mediante una valoración del incumplimiento de los objetivos de la Estrategia de Lisboa, este caso pretende ilustrar los problemas de competitividad que arrastra la Unión Europea. Tomando como punto de partida la Cumbre de Lisboa del año 2000, se describen los objetivos y metas planteados, agregables en el objetivo principal de convertir a la UE en el año 2010 en la economía más competitiva del mundo. Se ilustra la mala progresión de los resultados conseguidos hasta el año 2005, en el que la UE se enfrenta a nuevos desafíos y se establecen nuevas metas más flexibles para el futuro.

    Academic Area:
    Economic Environment & Public Affairs
  8. China, 2006: ¿Un gigante con pies de barro? EC1-107

    This case illustrates the evolution of the Chinese economy from 1949 to 2006, and the impact that economic development has had on its social structure.

    Starting with its acceptance into the WTO in 2001, the Chinese government has faced the challenge of maintaining GDP growth at moderate levels to avoid economic overheating. It also analyzes what where the differences between the public discourse of the government about this goal and its fiscal and monetary policies. It finally sheds some light to aid the reflexion around the sustainability of the Chinese economic miracle.

    Academic Area:
    Economic Environment & Public Affairs
  9. Lobbying DG01-380

    This Technical Note gives an overview of lobbying as a way for managers to influence governments, policy, and regulation.  It defines lobbying, explains why lobbying is becoming an increasingly important tool for managers in the implementation of their non-market strategies, and reviews key elements of a lobbying campaign.  The Note also includes an analysis of the role of professional lobby consulting firms and a discussion of ethical considerations related to lobbying public officials

    Academic Area:
    Strategy
Set Ascending Direction
View as
Grid
List
Showing 163 - 171 of 189 result(s)
Document type
Document format
Language