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  1. Fratelli Rustici International Toy Shoes EC1-124

    This is a case about an SME, in the shoe industry, that thanks to the expertise of its partners and a successful R&D investment is able to successfully operate in international markets, even during crises. The product is manufactured in China and is then imported to Italy to be commercialized in the EU, and in a latter phase in Chile.

    Academic Area:
    Economic Environment & Public Affairs | Strategy
  2. Pharma Supplies EC1-123

    The case talks about how a SME of the pharmaceutical industry decides to expand to international markets. It particularly decides to export a value-added product to Estonia: Semi automatic external defibrillators.

    Academic Area:
    Economic Environment & Public Affairs | Strategy
  3. Japón 2010: Los años perdidos EC1-122

    This case takes a look at the events that led up to the bursting of Japan’s stock-market bubble in 2010. It begins by describing the economic situation in Japan in the 1980s at the start of the crisis, delving into the appreciation of the yen, loss of competitiveness, low interest rates, the over-valuation of the stock market leading to inflation and the upward trend in the unemployment rate. It emphasizes that there were twenty years of poor political leadership where the political party changed frequently. The case outlines the government in Japan during the nineties and includes a detailed description of how each prime minister’s actions affected the economy. Then in 2001, seeking economic recovery, Koizumi’s government launched a comprehensive plan of reforms based on solving the problem of bad debts, establishing a stable financial system and defining seven programs of structural reform. When Koizumi left office, the economic situation was unstable and between 2006 and 2009, up to three different prime ministers occupied the post. Between 2007 and 2009, stimulus packages implemented by the government caused public debt as a percentage of Japan’s GDP to increase nearly 55 percent. This led the Bank of Japan to take emergency measures. In 2009, Hatoyama came into power, ending the Koizumi era. The government then had their chance to put an end to the “lost years.”

    Academic Area:
    Economic Environment & Public Affairs
  4. [Japanese Version] Japan 2010: The lost years EC1-122-J

    This case takes a look at the events that led up to the bursting of Japan’s stock-market bubble in 2010. It begins by describing the economic situation in Japan in the 1980s at the start of the crisis, delving into the appreciation of the yen, loss of competitiveness, low interest rates, the over-valuation of the stock market leading to inflation and the upward trend in the unemployment rate. It emphasizes that there were twenty years of poor political leadership where the political party changed frequently. The case outlines the government in Japan during the nineties and includes a detailed description of how each prime minister’s actions affected the economy. Then in 2001, seeking economic recovery, Koizumi’s government launched a comprehensive plan of reforms based on solving the problem of bad debts, establishing a stable financial system and defining seven programs of structural reform. When Koizumi left office, the economic situation was unstable and between 2006 and 2009, up to three different prime ministers occupied the post. Between 2007 and 2009, stimulus packages implemented by the government caused public debt as a percentage of Japan’s GDP to increase nearly 55 percent. This led the Bank of Japan to take emergency measures. In 2009, Hatoyama came into power, ending the Koizumi era. The government then had their chance to put an end to the “lost years.”

    Academic Area:
    Economic Environment & Public Affairs
  5. Japan 2010: The lost years EC1-122-I

    This case takes a look at the events that led up to the bursting of Japan’s stock-market bubble in 2010. It begins by describing the economic situation in Japan in the 1980s at the start of the crisis, delving into the appreciation of the yen, loss of competitiveness, low interest rates, the over-valuation of the stock market leading to inflation and the upward trend in the unemployment rate. It emphasizes that there were twenty years of poor political leadership where the political party changed frequently. The case outlines the government in Japan during the nineties and includes a detailed description of how each prime minister’s actions affected the economy. Then in 2001, seeking economic recovery, Koizumi’s government launched a comprehensive plan of reforms based on solving the problem of bad debts, establishing a stable financial system and defining seven programs of structural reform. When Koizumi left office, the economic situation was unstable and between 2006 and 2009, up to three different prime ministers occupied the post. Between 2007 and 2009, stimulus packages implemented by the government caused public debt as a percentage of Japan’s GDP to increase nearly 55 percent. This led the Bank of Japan to take emergency measures. In 2009, Hatoyama came into power, ending the Koizumi era. The government then had their chance to put an end to the “lost years.”

    Academic Area:
    Economic Environment & Public Affairs
  6. Novartis. Estrategia comercial para el éxito MK1-138

    This interactive case study has been developed for students to apply their knowledge about how to develop a sales strategy and a commercial plan. It takes a practical approach and includes two interactive exercises: The first exercise Launch of Exforge in Spain and the second Launch of Rasilez Galvus & Eucreas in Spain. In both exercises students have to plan the commercial and promotional strategy for these new products as well as for those already existing already in the market.

    Academic Area:
    Marketing & Communications
  7. Iberia Airlines DE1-161-I-M

    This interactive case analyzes the dilemma that Iberia was facing in the year 2004 due to the entrance of low cost airlines into the Spanish market specifically in Barcelona. The case presents different options that students must evaluate.

    It describes the history of the company until 2004 and makes a detailed comparison of the two business models: in network (the model used by Iberia) and the one that the low cost airlines use.

    This case is designed for a Competitive Strategy course, especially for MBA. The case mainly serves to analyze the cost advantage, discuss the design of the strategy when the environment’s characteristics change and practice the identification and evaluation of strategic alternatives. It is a case that can be useful as a summary of the first part of the course on Competitive Strategy.

    Academic Area:
    Strategy
  8. Production costs, revenues and profits in perfect co … EC1-136-I

    The objective of this short case is to familiarize students with what it is like to do business at the base of the pyramid; and to use a practical situation to review the concepts of fixed and variable costs, implicit and explicit costs, and accounting profit vs economic profit. Students are also asked to reflect on the implications of operating in a perfectly competitive market, and to offer suggestions from market structure theory for a firm like the one described here, that would enable it to break out of its inevitable zero-profit equilibrium and move toward economic profits in the long run.

    Academic Area:
    Economic Environment & Public Affairs
  9. Corporate Divestitures: A Synthesis DE2-115-I

    It is important to understand the strategic and organizational reasoning and consequences of divestitures in order to understand whether divestitures are merely a reflection of the economic cycle, a means to correct or reverse previous strategic decisions (for example, diversification), or a proactive strategic option. The objective of this Technical Note is to clarify the definitions of restructuring, divestiture, and divestment; and to provide an overview of existing knowledge on divestitures, from a financial, strategic, and organizational perspective.

    Academic Area:
    Strategy
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