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  1. The United States Economy EC1-108-I-M

    This multimedia case considers the development of the U.S. Economy up until 2005 detailing its achievements and shortfalls. It charts the history of the country and attempts to simulate the power of the nation on the rest of the world.

    The case is separated into three main areas: an in-depth country analysis detailing key economic indicators and their progress an interactive timeline charting the history of the U.S. and a simulator which aids in the discussion of the effects of the U.S. economy on the rest of the world.

    Academic Area:
    Economic Environment & Public Affairs
  2. Polonia 2006: De Oriente a Occidente EC1-109

    This case illustrates the changes that the EU demands from an emerging economy like Poland’s for its inclusion in the EU. It also analyzes the structural economic policies taken to transition from a communist regime into a market economy. This is all done in order to comply with the policy of the EU to include countries in the union.

    Academic Area:
    Economic Environment & Public Affairs
  3. La economía estadounidense: caso de estudio EC1-108

    Beyond a doubt, the United States raises stronger passions and more defined opinions than any country in the world. Whether it is because of its economic success, its role as a military superpower, its predominant position in world events, its impact on world cultures through the entertainment industry, or for other reasons, nearly everyone appears to have an opinion regarding the U.S. And these opinions are often poorly informed.

    This case attempts to fill the gap in information on the U.S. by giving a quick historical introduction and a broad modern-day approximation to the world’s largest economy. It addresses many of the stereotypes popularly associated with the U.S. and provides data to critically evaluate these stereotypes. The discussion will inevitably lead to the rejection of many popular stereotypes, both popular and negative, and to a deeper understanding of the strengths and weaknesses of the world’s economic giant and business leader.

    Academic Area:
    Economic Environment & Public Affairs
  4. The U.S. Economy: A case study EC1-108-I

    Beyond a doubt, the United States raises stronger passions and more defined opinions than any country in the world. Whether it is because of its economic success, its role as a military superpower, its predominant position in world events, its impact on world cultures through the entertainment industry, or for other reasons, nearly everyone appears to have an opinion regarding the U.S. And these opinions are often poorly informed.

    This case attempts to fill the gap in information on the U.S. by giving a quick historical introduction and a broad modern-day approximation to the world’s largest economy. It addresses many of the stereotypes popularly associated with the U.S. and provides data to critically evaluate these stereotypes. The discussion will inevitably lead to the rejection of many popular stereotypes, both popular and negative, and to a deeper understanding of the strengths and weaknesses of the world’s economic giant and business leader.

    Academic Area:
    Economic Environment & Public Affairs
  5. Simulador de políticas económicas EC1-022-M

    Beginning with the details of an unnamed country this interactive exercise lets students combine various economic policies to analyze their future impact (in the following two years) on the main macroeconomic indicators. The results and feedback given to students are expressed numerically and graphically.

    Students also have access to the results of the combination of policies used throughout the exercise so that they can be compared. Said results can be printed for subsequent discussion.

    Academic Area:
    Economic Environment & Public Affairs
  6. Sky wars: The Airbus-Boeing controversy EC1-104-I

    This case is about the “war” between Boeing Co. and Airbus S.A.S., the most important aircraft manufacturers in the global market. They are accusing one another of receiving illegal financial support and have lodged a complaint with the WTO. 

    Students are given background information about each company, the aerospace industry in general and the dispute itself. They are also provided with a summary of the facts of the case where each company’s complaint is broken down. Lastly, they are given a text explaining the GATT/WTO prohibition on subsidies. Using all of this information, students must put themselves in the shoes of the WTO tribunal and make a decision about the case.

    Academic Area:
    Economic Environment & Public Affairs
  7. MECCA-COLA: MENSAJE EN UNA BOTELLA GE1-111

    Mathlouthi had been for a long time very unsatisfied by the American policy in the Middle East. This disappointment soon turned into a boycott on products perceived by consumers as a symbol of American hegemony. With the possibility of war in Iraq, the boycott intensified and became a global phenomenon during the year 2002. The affected companies were, for example, Burger King, McDonald's, Starbucks, Pepsi and Coke.

    Trying to involve his family in this campaign, Mathlouthi encouraged his son, consumer of Coca-Cola, to stop drinking it: "Agree-said the child, but you have to offer me another alternative drink". Solving this puzzle became a personal challenge to Mathlouthi and began to look for a solution.

    Academic Area:
    Strategy | Entrepreneurship | Marketing & Communications | Innovation
  8. Economic policy simulator EC1-022-I-M

    Beginning with the details of an unnamed country this interactive exercise lets students combine various economic policies to analyze their future impact (in the following two years) on the main macroeconomic indicators. The results and feedback given to students are expressed numerically and graphically.

    Students also have access to the results of the combination of policies used throughout the exercise so that they can be compared. Said results can be printed for subsequent discussion.

    Academic Area:
    Economic Environment & Public Affairs
  9. WORKCENTER GE1-102

    This case analyzes the trajectory of Workcenter SGD, a Spanish company that offers digital reprography services, from the time of its founding in 1998 up to the beginning of 2005. By that time, the company had surpassed the first growth phase and was confronting important issues concerning its medium and long-term future.

    Academic Area:
    Strategy | Entrepreneurship | Marketing & Communications | Innovation
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