Areas

Set Ascending Direction
View as
Grid
List
Showing 163 - 171 of 225 result(s)
  1. ANALYZING THE NONMARKET ENVIRONMENT OF BUSINESS:THE … DE2-114-I

    This technical note introduces a framework for analyzing the nonmarket enviornment of business, i.e. the social, political, regulatory and legal context in which the firm operates.

    Academic Area:
    Strategy | Entrepreneurship | Marketing & Communications
  2. Caso España EC1-001-M

    This interactive case describes the main problems of the Spanish economy between 1973 and 2010 setting the context for students to analyze the solutions provided by the different governments in power. It includes significant multimedia materials (photographs audio clips of speeches and interviews newspaper headlines graphs and tables) and related texts. There are also interactive graph which can be created based on students’ choices enabling them in this way to compare key economic indexes at specific times.

    Academic Area:
    Economic Environment & Public Affairs
  3. Novartis, estrategia comercial de éxito MK1-138-M

    This interactive case was developed so students learn and put into practice their knowledge of developing a business strategy and sales plan. The case presents two interactive exercises which simulate students’ proposed business strategy for facing the commercial challenges the Spanish company Novartis faced in 2008.

    The first exercise corresponds to the launch of Exforge in Spain and the second exercise to the launch of Rasilez, Galvus y Eucreas. In both exercises, the student should plan his/her business strategy for these new products as well as those that already existed on the market. At the end of the exercise, the student will obtain numerical results and graphs of the obtained sales, profitability of the strategy, Share of Voice among others.

    Academic Area:
    Strategy | Marketing & Communications
  4. Novartis, commercial strategy for success MK1-138-I-M

    This interactive case was developed so students learn and put into practice their knowledge of developing a business strategy and sales plan. The case presents two interactive exercises which simulate students’ proposed business strategy for facing the commercial challenges the Spanish company Novartis faced in 2008.

    The first exercise corresponds to the launch of Exforge in Spain and the second exercise to the launch of Rasilez, Galvus y Eucreas. In both exercises, the student should plan his/her business strategy for these new products as well as those that already existed on the market. At the end of the exercise, the student will obtain numerical results and graphs of the obtained sales, profitability of the strategy, Share of Voice among others.

    Academic Area:
    Strategy | Marketing & Communications
  5. The battle for Endesa (B) DE1-155-B-I

    The two-part “Battle for Endesa” case study exposes students to one of the fascinating takeover battles in Europe that had. Over an 18-month period, four different European companies (Gas Natural, E.ON, Acciona, and Enel) from three different countries (Spain, Germany, and Italy) made hostile bids for Endesa, Spain’s leading electricity utility. From the first day to the last, the takeover battle was heavily politicized with multiple regulatory agencies, ministries, European governments, and EU institutions weighing in at different times. The episode also unfolded prominently in the public with journalists in different countries and from different vantage points tracking events. Besides management issues related to corporate governance, mergers and acquisitions, competition policy, utility regulation, and public relations, the case touches on issues of sovereignty, national pride, regional cleavages, cultural sentiments, separatism and the debate over market-oriented reforms and cross-border economic integration in Europe.

    Since the case has multiple intriguing angles, it lends itself to use in different programs and classroom settings. It was initially developed for use in the Business, Government & Society course in the full-time MBA program at IE Business School and has become a staple of the course. However, the case could equally be used in a course on general management, strategic management, or stakeholder management, or any course dealing with energy, regulated industries, mergers and acquisition, industrial policy, or doing business in Europe. 

    Academic Area:
    Strategy
  6. Iberia Líneas Aéreas DE1-161-M

    This interactive case analyzes the dilemma that Iberia was facing in the year 2004 due to the entrance of low cost airlines into the Spanish market specifically in Barcelona. The case presents different options that students must evaluate.

    It describes the history of the company until 2004 and makes a detailed comparison of the two business models: in network (the model used by Iberia) and the one that the low cost airlines use.

    This case is designed for a Competitive Strategy course, especially for MBA. The case mainly serves to analyze the cost advantage, discuss the design of the strategy when the environment’s characteristics change and practice the identification and evaluation of strategic alternatives. It is a case that can be useful as a summary of the first part of the course on Competitive Strategy.

    Academic Area:
    Strategy
  7. Gráfica de un mercado en competencia perfecta EC2-109-M

    This interactive tool explains the adjustment in short and long term of the market and the enterprise under the theory of perfect competition. It allows for the interaction of both dimensions and to see the equilibrium process in terms of profits losses prices and exchanged quantities.

    The documentation includes graphs with explanations of the shifts as well as exercises with feedback.

    Academic Area:
    Economic Environment & Public Affairs
  8. Graph of a Perfectly Competitive Market EC2-109-I-M

    This interactive tool explains the adjustment in short and long term of the market and the enterprise under the theory of perfect competition. It allows for the interaction of both dimensions and to see the equilibrium process in terms of profits losses prices and exchanged quantities.

    The documentation includes graphs with explanations of the shifts as well as exercises with feedback.

    Academic Area:
    Economic Environment & Public Affairs
  9. La economía de Cuba (1959-2009) EC1-118

    Cuba has been ruled for over 50 years by a socialist centralized system, with Fidel Castro as a supreme leader until 2007, when his brother Raul Castro took over power. Until the falling of the Berlin Wall, Cuba depended upon the Soviet Union’s economic support. After this geopolitical shift, the Caribbean country faced a new situation with light reforms that temporarily alleviated the suffering economy of Cuba. However, until 2009 there had been no real compromise, nor structural reforms necessary to transition towards a market economy. When Raul Castro sat on the driver’s seat, the possibility of political and economic change seemed closer.

    Academic Area:
    Economic Environment & Public Affairs
Set Ascending Direction
View as
Grid
List
Showing 163 - 171 of 225 result(s)
Document type
Document format
Language