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  1. Novartis, estrategia comercial de éxito MK1-138-M

    This interactive case was developed so students learn and put into practice their knowledge of developing a business strategy and sales plan. The case presents two interactive exercises which simulate students’ proposed business strategy for facing the commercial challenges the Spanish company Novartis faced in 2008.

    The first exercise corresponds to the launch of Exforge in Spain and the second exercise to the launch of Rasilez, Galvus y Eucreas. In both exercises, the student should plan his/her business strategy for these new products as well as those that already existed on the market. At the end of the exercise, the student will obtain numerical results and graphs of the obtained sales, profitability of the strategy, Share of Voice among others.

    Academic Area:
    Strategy | Marketing & Communications
  2. Novartis, commercial strategy for success MK1-138-I-M

    This interactive case was developed so students learn and put into practice their knowledge of developing a business strategy and sales plan. The case presents two interactive exercises which simulate students’ proposed business strategy for facing the commercial challenges the Spanish company Novartis faced in 2008.

    The first exercise corresponds to the launch of Exforge in Spain and the second exercise to the launch of Rasilez, Galvus y Eucreas. In both exercises, the student should plan his/her business strategy for these new products as well as those that already existed on the market. At the end of the exercise, the student will obtain numerical results and graphs of the obtained sales, profitability of the strategy, Share of Voice among others.

    Academic Area:
    Strategy | Marketing & Communications
  3. El machista CO1-245

    How would you provide negative feedback? The sales director of a specialized retail store had to talk to a close colleague and tell him that there was this certain attitude he needed to quit on: chauvinism. What's the best way to do this?

    Academic Area:
    Organisational Behaviour
  4. Iberia Líneas Aéreas DE1-161-M

    This interactive case analyzes the dilemma that Iberia was facing in the year 2004 due to the entrance of low cost airlines into the Spanish market specifically in Barcelona. The case presents different options that students must evaluate.

    It describes the history of the company until 2004 and makes a detailed comparison of the two business models: in network (the model used by Iberia) and the one that the low cost airlines use.

    This case is designed for a Competitive Strategy course, especially for MBA. The case mainly serves to analyze the cost advantage, discuss the design of the strategy when the environment’s characteristics change and practice the identification and evaluation of strategic alternatives. It is a case that can be useful as a summary of the first part of the course on Competitive Strategy.

    Academic Area:
    Strategy
  5. The Pan American Health Organization CO1-244-I

    Is it possible for a public, inter-governmental, and technical cooperation organization to implement institutional change while maintaining normal performance in different contexts and while achieving objectives established by the member governments, without labor conflicts or a significant overall increase in financial resources?

    This case documents and comparatively analyzes two experiences (Costa Rica and Nicaragua) to answer the question posed above, as these countries provide two different situations in terms of national demand profiles and institutional resources.

    Academic Area:
    Organisational Behaviour | Innovation
  6. Estrategia personal. La gestión de nuestro "fel … CO2-313

    Are we the result of destiny and life’s coincidences or can we achieve what we set out to do? In this technical note, we study how we manage ourselves by defining functional areas whose objective will be to maximize our personal profitability and to increase the values on our “happiness meter.”

    Academic Area:
    Organisational Behaviour
  7. Gráfica de un mercado en competencia perfecta EC2-109-M

    This interactive tool explains the adjustment in short and long term of the market and the enterprise under the theory of perfect competition. It allows for the interaction of both dimensions and to see the equilibrium process in terms of profits losses prices and exchanged quantities.

    The documentation includes graphs with explanations of the shifts as well as exercises with feedback.

    Academic Area:
    Economic Environment & Public Affairs
  8. Graph of a Perfectly Competitive Market EC2-109-I-M

    This interactive tool explains the adjustment in short and long term of the market and the enterprise under the theory of perfect competition. It allows for the interaction of both dimensions and to see the equilibrium process in terms of profits losses prices and exchanged quantities.

    The documentation includes graphs with explanations of the shifts as well as exercises with feedback.

    Academic Area:
    Economic Environment & Public Affairs
  9. Del liderazgo de equipos al liderazgo personal CO2-312

    Starting from the idea that “organizations are the people that are in them,” and that managing them correctly determines business success, a number of tools are studied that allow personal skills to be developed, examining motivational, communication and coaching factors. In addition, the figure of the leader and the leader’s influence on work teams is studied, defining the guidelines to be followed to be a good leader and thus achieve a high-performance team.

    Academic Area:
    Organisational Behaviour
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