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  1. Balance of payments EC2-019-I-M

    In this interactive tutorial students will learn how to draft a balance of payments and see how it works. This is structured in three dynamics with very different objectives. The first two focus on an orderly or systematic drafting of a balance of payments defining its structure and assigning a place to each item and the corresponding items to each sub-balance. There are also exercises with some simple questions to test the students’ understanding of the measurement and interpretation of a balance of payments and some practical applications of using a balance of payments as an instrument for economic analysis.

    Academic Area:
    Economic Environment & Public Affairs
  2. Balanza de Pagos EC2-019-M

    In this interactive tutorial students will learn how to draft a balance of payments and see how it works. This is structured in three dynamics with very different objectives. The first two focus on an orderly or systematic drafting of a balance of payments defining its structure and assigning a place to each item and the corresponding items to each sub-balance. There are also exercises with some simple questions to test the students’ understanding of the measurement and interpretation of a balance of payments and some practical applications of using a balance of payments as an instrument for economic analysis.

    Academic Area:
    Economic Environment & Public Affairs
  3. Interactive graph of the aggregate supply and demand … EC2-027-I-M

    The purpose of this interactive material is to enable students to learn and comprehend the cause-effect relationship in the full aggregate demand and supply (AD/AS) model and to observe the adjustment of the economy in the short and the long term. The program assumes that students are already familiar with the underlying concepts of the graphic representation of the AD/AS model.

    The tool also includes a number of simple case studies that illustrate the capacity and limits of the model and explain certain real economic situations.

    Academic Area:
    Economic Environment & Public Affairs
  4. Gráfico interactivo del modelo de oferta y demanda EC2-027-M

    The purpose of this interactive material is to enable students to learn and comprehend the cause-effect relationship in the full aggregate demand and supply (AD/AS) model and to observe the adjustment of the economy in the short and the long term. The program assumes that students are already familiar with the underlying concepts of the graphic representation of the AD/AS model.

    The tool also includes a number of simple case studies that illustrate the capacity and limits of the model and explain certain real economic situations.

    Academic Area:
    Economic Environment & Public Affairs
  5. Interpersonal Communication CO1-254-I

    The most common forms of communication among managers tend to be the following: either through interpersonal contacts or relationships or through group meetings or negotiations. Both forms of communication use similar techniques, albeit with unique differences.

    Here we combine all these variables: speaking and listening applied to interpersonal relationships and group meetings. In any event, it is understood that everything is absolutely interrelated, despite the fact that, we are differentiating between interpersonal communication (the main focus here) and group communication.

    Academic Area:
    Organisational Behaviour | Negotiation
  6. La comunicación interpersonal CO1-254

    The most common forms of communication among managers tend to be the following: either through interpersonal contacts or relationships or through group meetings or negotiations. Both forms of communication use similar techniques, albeit with unique differences.

    Here we combine all these variables: speaking and listening applied to interpersonal relationships and group meetings. In any event, it is understood that everything is absolutely interrelated, despite the fact that, we are differentiating between interpersonal communication (the main focus here) and group communication.

    Academic Area:
    Organisational Behaviour | Negotiation
  7. Launching a Pringles line extension in Spain MK1-164-I

    The case shows how the protagonist needs to work on two fronts: 1) with the European innovation team & 2) with the local trade team to ensure the best fit with customers, consumers and shoppers.

    During the case, different questions arise: the name "Tortilla" (of potatoes?), the communication model, the distribution strategy, pricing and promo strategy, all this together or separately from Pringles potatoes?

    It has been created for use in undergraduate and graduate programs (MBA, MIM, and Executive MBA) within Marketing and Communication sessions. A preliminary knowledge on the 4 P´s of marketing is needed.

    Academic Area:
    Organisational Behaviour | Human Resources | Marketing & Communications
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