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  1. Leroy Merlin España (LME): A communication strategic … CO1-270-I

    In 2008, a leader in home improvement and decoration Leroy Merlin began a strategic approach to communication intended to reflect the transformation taking place in its business model to transition from the traditional brick and mortar retail model to an omnichannel model. This communication strategy allowed individual stores to not only continue with the company's strongest traditions but also give them a key role in identifying and developing projects while acting as leaders and spokespersons for the organization. At the heart of this approach is the idea that success or failure of a strategy ultimately lies in the people who will carry them out.

    Academic Area:
    Organisational Behaviour
  2. Leroy Merlin España (LME): La apuesta estratégica de … CO1-270

    In 2008, a leader in home improvement and decoration Leroy Merlin began a strategic approach to communication intended to reflect the transformation taking place in its business model to transition from the traditional brick and mortar retail model to an omnichannel model. This communication strategy allowed individual stores to not only continue with the company's strongest traditions but also give them a key role in identifying and developing projects while acting as leaders and spokespersons for the organization. At the heart of this approach is the idea that success or failure of a strategy ultimately lies in the people who will carry them out.

    Academic Area:
    Organisational Behaviour
  3. HUAWEI España: Everybody Can Be A Dancer CM1-005

    This case study discusses Huawei's history and development in Spain. It analyses the telecom operator's origins and culture and the way it entered the Spanish market by focusing on bringing corporate communications in-line with the company's business strategy in order to create awareness, change the firm's image and construct a corporate reputation for its different interest groups. The case study also explains how Huawei's communications department developed as the business grew and illustrates how it overcame the west's prejudices about Asian companies.

    Academic Area:
    Strategy | Marketing & Communications | Others
  4. HUAWEI Spain: Everybody Can Be A Dancer CM1-005-I

    This case study discusses Huawei's history and development in Spain. It analyses the telecom operator's origins and culture and the way it entered the Spanish market by focusing on bringing corporate communications in-line with the company's business strategy in order to create awareness, change the firm's image and construct a corporate reputation for its different interest groups. The case study also explains how Huawei's communications department developed as the business grew and illustrates how it overcame the west's prejudices about Asian companies.

    Academic Area:
    Strategy | Marketing & Communications | Others
  5. Hadi, The Key to Cepsa’s Transformation CO1-269-I

    This case describes the implementation of Hadi Project in Cepsa until 2015. It goes into details about how it changed the landscape for the workforce at the company and deeply changed their culture. The generational changes with the irruption of millennials into the workforce is described managed with this project, with eyes also placed in the future and how this will affect the way the company works.

    The case ends with the challenges ahead at that point, and particularly targets the communications department and how its contribution could be able to support the further implementation of the project in other countries and even within the industrial facilities.

    Academic Area:
    Organisational Behaviour
  6. Hadi, la palanca de la transformación de la nueva Ce … CO1-269

    This case describes the implementation of Hadi Project in Cepsa until 2015. It goes into details about how it changed the landscape for the workforce at the company and deeply changed their culture. The generational changes with the irruption of millennials into the workforce is described managed with this project, with eyes also placed in the future and how this will affect the way the company works.

    The case ends with the challenges ahead at that point, and particularly targets the communications department and how its contribution could be able to support the further implementation of the project in other countries and even within the industrial facilities.

    Academic Area:
    Organisational Behaviour
  7. LA DEMANDA AGREGADA Y LA POLÍTICA FISCAL EC2-114

    Explains the model of aggregate demand, fiscal policy, income, expenditures and production.

    It offers a simplistic model to determine production and income. The technical note assumes the learner understands the circular flow diagram and basic macroeconomic identities. The model is created starting from aggregate demand and considers families' consumption and investment of the private sector. Then introduces the public sector, along with some concepts of fiscal policy. It ends with the foreign sector and its implications for income.

    This technical note substitutes the previous ones EC2-003 "Los Componentes de la Demanda Agregada y la Renta de Equilibrio" and EC2-015 that are no longer available.

    Academic Area:
    Economic Environment & Public Affairs
  8. LA OFERTA Y LA DEMANDA AGREGADAS EC2-118

    Offers the full model of aggregate supply and demand, starting with an economy of four sectors (families, companies, public sector and foreign sector) and three markets (commodities, assets and labor). Explains current economic issues like hyperinflation with unemployment and effects of different policies to attack them. It closes with a differentiation between classic and Keynesian policies.

    This technical note substitutes the previous one EC2-010 "El Modelo de Oferta y Demanda Agregadas" that is no longer available.

    Academic Area:
    Economic Environment & Public Affairs
  9. POLÍTICA FISCAL Y MONETARIA Y MOVILIDAD DE CAPITALES … EC2-117

    Analyzes the relationship between the commodity and financial asset markets, going deep into the effect of monetary and fiscal policies separately, as well as the consequences of their simultaneous application. The second section goes into the interest rates between countries and the system of foreign exchange, whether fixed or flexible. It ends with an explanation of the risk premium of several countries.

    This technical note substitutes the previous ones EC2-008 "Los Mercados de Bienes y Activos: Las Políticas Fiscal y Monetaria" and EC2-009 "Las Políticas Fiscal y Monetaria en Economías Abiertas con Movimientos de Capitales" that are no longer available.

    Academic Area:
    Economic Environment & Public Affairs
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