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  1. Strategic Communication at Locarno Film Festival CM1-003-A-I-M

    Strategic Communication at Locarno Film Festival is an interactive multimedia case that focuses on the prestigious film festival and in particular the repositioning of the event’s image from the year 2006.

    This repositioning is studied through video interviews examples of the activities implemented and interactive exercises.

    Academic Area:
    Marketing & Communications
  2. R y la organización del siglo XXI RH1-139-M

    The multimedia case R and the Organization of the XXI Century tells the story of the Galician telecom company R from its beginnings until the year 2009. It is focused on the HR management model which is based on management by happiness.

    Students are able to complete different tests about personal and work satisfaction and get firsthand insight into coaching and the selection process from a happiness perspective. It is possible to relate R's HR management model with their own work life.

    Academic Area:
    Organisational Behaviour | Human Resources
  3. Spain Case Study EC1-001-I-M

    This interactive case describes the main problems of the Spanish economy between 1973 and 2010 setting the context for students to analyze the solutions provided by the different governments in power. It includes significant multimedia materials (photographs audio clips of speeches and interviews newspaper headlines graphs and tables) and related texts. There are also interactive graph which can be created based on students’ choices enabling them in this way to compare key economic indexes at specific times.

    Academic Area:
    Economic Environment & Public Affairs
  4. Fratelli Rustici International Toy Shoes EC1-124

    This is a case about an SME, in the shoe industry, that thanks to the expertise of its partners and a successful R&D investment is able to successfully operate in international markets, even during crises. The product is manufactured in China and is then imported to Italy to be commercialized in the EU, and in a latter phase in Chile.

    Academic Area:
    Economic Environment & Public Affairs | Strategy
  5. Pharma Supplies EC1-123

    The case talks about how a SME of the pharmaceutical industry decides to expand to international markets. It particularly decides to export a value-added product to Estonia: Semi automatic external defibrillators.

    Academic Area:
    Economic Environment & Public Affairs | Strategy
  6. La planificación estratégica de recursos humanos y u … RH2-135

    This document sets out to describe the new human resources model for professionals working at leading talent-management organizations. With this in mind, we will talk about a new perspective on people management which underlies this model, and about the Human Resources Strategic Planning that arises from it.

    Academic Area:
    Organisational Behaviour | Human Resources
  7. THE HUMAN RESOURCES STRATEGIC PLANNING AND A NEW MA … RH2-135-I

    This document sets out to describe the new human resources model for professionals working at leading talent-management organizations. With this in mind, we will talk about a new perspective on people management which underlies this model, and about the Human Resources Strategic Planning that arises from it.

    Academic Area:
    Organisational Behaviour | Human Resources
  8. Japón 2010: Los años perdidos EC1-122

    This case takes a look at the events that led up to the bursting of Japan’s stock-market bubble in 2010. It begins by describing the economic situation in Japan in the 1980s at the start of the crisis, delving into the appreciation of the yen, loss of competitiveness, low interest rates, the over-valuation of the stock market leading to inflation and the upward trend in the unemployment rate. It emphasizes that there were twenty years of poor political leadership where the political party changed frequently. The case outlines the government in Japan during the nineties and includes a detailed description of how each prime minister’s actions affected the economy. Then in 2001, seeking economic recovery, Koizumi’s government launched a comprehensive plan of reforms based on solving the problem of bad debts, establishing a stable financial system and defining seven programs of structural reform. When Koizumi left office, the economic situation was unstable and between 2006 and 2009, up to three different prime ministers occupied the post. Between 2007 and 2009, stimulus packages implemented by the government caused public debt as a percentage of Japan’s GDP to increase nearly 55 percent. This led the Bank of Japan to take emergency measures. In 2009, Hatoyama came into power, ending the Koizumi era. The government then had their chance to put an end to the “lost years.”

    Academic Area:
    Economic Environment & Public Affairs
  9. Japan 2010: The lost years EC1-122-I

    This case takes a look at the events that led up to the bursting of Japan’s stock-market bubble in 2010. It begins by describing the economic situation in Japan in the 1980s at the start of the crisis, delving into the appreciation of the yen, loss of competitiveness, low interest rates, the over-valuation of the stock market leading to inflation and the upward trend in the unemployment rate. It emphasizes that there were twenty years of poor political leadership where the political party changed frequently. The case outlines the government in Japan during the nineties and includes a detailed description of how each prime minister’s actions affected the economy. Then in 2001, seeking economic recovery, Koizumi’s government launched a comprehensive plan of reforms based on solving the problem of bad debts, establishing a stable financial system and defining seven programs of structural reform. When Koizumi left office, the economic situation was unstable and between 2006 and 2009, up to three different prime ministers occupied the post. Between 2007 and 2009, stimulus packages implemented by the government caused public debt as a percentage of Japan’s GDP to increase nearly 55 percent. This led the Bank of Japan to take emergency measures. In 2009, Hatoyama came into power, ending the Koizumi era. The government then had their chance to put an end to the “lost years.”

    Academic Area:
    Economic Environment & Public Affairs
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