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  1. Herramientas de diagnóstico en coaching ejecutivo RH2-137

    This document provides a general vision about the most common diagnostic tools used in Executive Coaching, with a special focus on management appraisal and 360º Feedback.  

    Academic Area:
    Organisational Behaviour | Human Resources
  2. El uso de herramientas en coaching ejecutivo RH2-136

    This technical note is a summary of the possible uses of tools in Executive Coaching. The article analyzes the purpose of coaching tools:

    1. Coach's Protective Shield;

    2. Accelerators of the process;

    3: Gears of the process.

    Academic Area:
    Organisational Behaviour | Human Resources
  3. Posicionamiento MK2-138-M

    The Positioning tutorial shows the basic concept of positioning segmentation and differentiation in a didactical and entertaining way.

    With the help of an introductory animation different ways of segmenting are shown and positioning is underlined as one of the strategic pieces of a marketing plan. Different multimedia examples and some short exercises complete the material.

    Academic Area:
    Marketing & Communications
  4. Advanced Steel Designs (B) CO1-265-B-I

    The factory director accepted the operators’ conditions. One month later, incidents for review and replacement of faulty parts had been reduced by 60 percent and production levels had risen by 20 percent, although operators felt that there was still room for improvement. In a further meeting with the director of the factory, they proposed to take care of the defective parts that they could repair themselves.

    Academic Area:
    Organisational Behaviour
  5. Near-Shore it shared service center CO1-256

    This case aims to work on the key factors to take into account when it comes to involving a business unit or group of employees in an organizational development initiative.

    TARGET AUDIENCE

    The case can be used for all types of postgraduate programs or in-company programs. It falls into the category of organizational behaviour, and particularly the sub-category of work team management and leadership.

    The ideal audience would comprise professionals with a certain amount of experience and with employees reporting to them.

    Academic Area:
    Organisational Behaviour
  6. Camerun una oportunidad para Jumbo en África MK1-141

    This case follows Spanish multinational food company Gallina Blanca’s expansion into central Africa and how they laid out their marketing plan so that a viable entry into the market in Cameroon, a country that seemed attractive for its market but also showed great instability. This case will help students better understand marketing plans and how a study of the Four Ps strongly influences the decision to enter into a market or not.

    Academic Area:
    Marketing & Communications
  7. Dale un respiro a los orangutanes: KitKat de Nestlé, … (B) DE1-174-B

    This is the second part of the case about the controversy over Nestlé purchasing palm oil in Indonesia for KitKats. It describes and provides documentation on the declaration issued by Nestlé regarding its purchases of palm oil in order to prevent further destruction of rainforests. It also focuses on the provisions for monitoring and ascertaining the impacts of Nestlé's palm oil purchases.

    Part A is about how Greenpeace activists crashed a speech by posting a banner asking Nestlé to give orangutans a break and then posted a video denouncing the destruction of the rainforest due to the suppliers' plantations. It gives a background on palm oil, environmental problems in Indonesia, Sinar Mas, Greenpeace and Nestlé and then takes a look at the competitive environment. The case outlines conflicts that Nestlé has had in the past, as well as conflicts involving palm oil in general.

    Academic Area:
    Strategy | Marketing & Communications
  8. Dale un respiro a los orangutanes: KitKat de Nestlé, … (A) DE1-174-A

    This case is about the controversy over Nestlé purchasing palm oil in Indonesia for KitKats. Part A is about how Greenpeace activists crashed a speech by posting a banner asking Nestlé to give orangutans a break and then posted a video denouncing the destruction of the rainforest due to the suppliers' plantations. It gives a background on palm oil, environmental problems in Indonesia, Sinar Mas, Greenpeace and Nestlé and then takes a look at the competitive environment. The case outlines conflicts that Nestlé has had in the past, as well as conflicts involving palm oil in general.

    Academic Area:
    Strategy | Marketing & Communications
  9. Give the orangutans a break: Nestlé KitKat, Greenpea … (B) DE1-174-B-I

    This is the second part of the case about the controversy over Nestlé purchasing palm oil in Indonesia for KitKats. It describes and provides documentation on the declaration issued by Nestlé regarding its purchases of palm oil in order to prevent further destruction of rainforests. It also focuses on the provisions for monitoring and ascertaining the impacts of Nestlé's palm oil purchases.

    Part A is about how Greenpeace activists crashed a speech by posting a banner asking Nestlé to give orangutans a break and then posted a video denouncing the destruction of the rainforest due to the suppliers' plantations. It gives a background on palm oil, environmental problems in Indonesia, Sinar Mas, Greenpeace and Nestlé and then takes a look at the competitive environment. The case outlines conflicts that Nestlé has had in the past, as well as conflicts involving palm oil in general.

    Academic Area:
    Strategy | Marketing & Communications
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