Alliance Airlines vs European Wings: Playing the Pricing Game has been designed to teach students how to set prices in a competitive environment – more specifically the airline industry

Students will assume the role of the marketing manager of an airline competing in the European airline market. For a total duration of twelve months, students have to set prices on a monthly basis. Once the prices for a month have been set, the simulation advances and shows students the results of their actions. There are two airlines competing in the market: “Alliance Airline” which is being controlled by the students and “European Wings” which is controlled by the simulation.